Traditional media should only be seen as one channel, not the channel.
Our world is changing, who we trust is changing and how we consume information is changing.
We help identify who is influencing an audience – then work with them to help tell our clients’ stories.
Influencers come in a range of guises. We work on programmes to reach bloggers, vloggers, YouTubers, MPs and local stakeholders to name a few. We identify the influencers and devise a strategy to reach them with our clients’ messaging.
From consumer product testing through to local planning applications, we can create the right programme to meet the brand needs.