Comoodle is a unique online sharing platform allowing people in Kirklees, West Yorkshire to share and borrow their ‘stuff, space and skills’. It was established after winning support from the Bloomberg Challenge, set up by the former Mayor of New York.
We were appointed to raise brand awareness during a six-month period and execute a range of PR and marketing activity, such as video production, graphic design, copywriting and media relations, to ensure as many people are possible were aware of Comoodle and ‘shared’ their items.
Working with the Comoodle team, we identified a number of case studies across the six months that would provide the best showcase for what the project is, what its aims were and that would encourage others to share their ‘stuff, space and skills’.
Once identified, we arranged and co-ordinated photography and filming and then our in-house team produced the videos and graphics that formed the foundation of the campaigns. These were backed up by written case studies for the Comoodle website and the best projects were turned into press releases which were then placed in the media to reach as many people as possible.
Supporting the development Comoodle’s social media was also a key element of the campaign – as well as assets being created specifically for social media, we set up the project’s YouTube channel and LinkedIn page and invested in paid advertising to boost their presence on Facebook.
We reported back weekly to the Comoodle team on our work, its impact and the results achieved and at the end of three distinct campaigns within the six months we produced a full comprehensive report on the outcomes.
Comoodle has supported 250 groups to make 685 exchanges during the course of the project – saving the community £36,000 in what it would have cost them to hire rooms and buy equipment and training.
We secured 23 pieces of coverage in print and industry publications including the Huddersfield Examiner, BQ magazine and Yorkshire Post as well as Kirklees TV for a combined reader and viewership of 497,927.
One of our Comoodle videos was also showcased on the Big Screen at the 2017 Huddersfield Food and Drinks Festival. While, our paid for social media campaign generated a reach of 53,260 and 105,077 impressions.
Comoodle is now moving into a new phase and we have supported them to be able to achieve that.